Dementia isn't just a diagnosis; for countless people worldwide it's a daily battle.

While the race for a cure is crucial, these films show Dementia UK and their Admiral nurses on the frontline - navigating the pain, the loss, the warmth, the enduring love, the everything that encompasses a life of living with dementia.

Capturing the essence of these intensely human stories demanded a delicate balance of flexibility and respect, prioritising our participants' dignity over everything. Using high frame rates, we extended fleeting moments - revealing the beauty in the smallest details, from flickers of frustration to sparks of recognition - all the time allowing space for unique individual experiences to shape each narrative.

Client: Dementia UK

Agency: Driect to Brand

Production Company: Nowadays

Director: Mike Smith

Producer: Tom Lonergan

Exec Producer: Joshua Brown