The World’s Cup
Superior Recognises Superior
Brief:
Make the Michelob ULTRA Superior Player of the Match trophy famous before the 2026 FIFA World Cup and give fans a reason to care before a ball was kicked.
Solution:
We turned a missing chapter of football history into a fan-powered investigation: revisiting 580 matches from 1930–1998, inviting debate, publishing the record, engraving the trophy and returning the recognition to the legends..
Impact:
We turned a missing chapter of football history into a fan-powered investigation: revisiting 580 matches from 1930–1998, inviting debate, publishing the record, engraving the trophy and returning the recognition to the legends..